Global production of petroleum-derived plastics is growing at a much faster rate than recycling. In Brazil, only a quarter of the nearly 15 million tons produced annually returns to the production cycle. More than reducing the use of virgin raw materials, we need to regenerate: transform existing waste into resources for a more sustainable future.<\/p>\n
It is in this context that the Trilha Line, Novid\u00e1rio's first Circular Economy project, emerged. The collection was created using Lynx raw materials\u2014recycled polypropylene and polyethylene sheets\u2014the result of over a year of research in collaboration with Arte 8, a workshop specializing in creative recycling. Inspired by the Precious Plastic movement, Arte 8 collects post-consumer waste from various sources (residential, industrial, and voluntary) and transforms it into sheets used in furniture, coverings, objects, and works of art.<\/p>\n
Each piece in the Trilha Line symbolizes this regeneration process: waste that would otherwise be discarded in the environment is returned as collective furniture. Combining aluminum and recycled plastics, the pieces were designed for high-use urban environments, combining strength and lightness in their organic forms inspired by nature. At the same time, their modularity and versatility allow for diverse compositions, creating dynamic gathering scenes in the city.<\/p>\n
Novid\u00e1rio is a creative design and furniture studio that transforms living spaces and strengthens relationships. Founded by Luciana Sobral and Jos\u00e9 Machado, the brand combines industrial expertise and creative vision, applying circular principles to offer innovative and humane solutions. Its purpose is simple and ambitious: to create design that's good for the world and for everyone.<\/p>\n
This will be a lecture that shares the process of introducing the Lynx raw material into the market and shows how urban waste was transformed into collective furniture and reintegrates plastic waste into the production cycle, transforming what would otherwise be discarded into durable, beautiful and collective design.<\/p>\n
Free<\/p>\n
Vacancies: 20<\/p>\n
Registration:<\/p>\n